Interaction Designer
2011- 2015
InMobi
Professional skillset
Design strategy and Execution
User Experience & Interaction design
Creative Direction
Creative Marketing & Advertising Strategy
Languages
English
Hindi
Interactive Art Director
2015-2018
InMobi
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Managed, communicated and influenced brand marketing and design strategy and processes worldwide for the Global Creative Design team.
Helped the team conceptualize and develop varied product formats for verticals globally from Ecommerce to auto to CPG across all phases of design work. Helped the defining and innovating new tools for design solutions, and executed solution-centric award winning brand UX-UI interactive units.
The Interactive Art Director’s role was to collaborate on overall campaign ideas with design/visualizer teams and lead user target specific ideas. Development of tools and templates for interactive design projects while working closely with the creative team. Mostly presented solid solutions for standardizing the design system to look at the ‘bigger picture' in creative campaigns for the clients.
Collaborated with art directors to produce best-in- class mobile interactive UI in form of quality mobile rich media advertising units. Participated in the ideation of mobile campaigns from a development standpoint. Interpreted wireframes to develop highly interactive mobile experiences. Created and optimized prototypes in the platform to show clients rich media functionality. Developed a broad base of knowledge around the Rich Media tools and platform and worked on multiple projects.
Education & Certifications
NIFT
National Institute of Fashion Technology
Mumbai
Bachelor's Degree in Communication Design
2007-2011
IDC
Indian Design Centre
IIT Mumbai
Certification in Communication Design
(Short Term Module)
HFI
Human Factors International
Certification in Mobile App and Web design
(Short Term Module)